Wednesday, October 26, 2011

A Paper Work of Art

I'm a champagne kind of girl.  It's my favourite drink of choice, but alas it's not something I can afford regularly.  My budget allows for special occasions only and sometimes not even then.  However, I like to try different kinds and this bottle design of Perrier-Jouët has always been an attraction.  Their most recent ad campaign showcases the paper designs of Jo Lynn Alcorn.  I'm envious of people that have this much talent and artist style.  The patience that it must take to create something this amazing is just beyond me.

"She began in her Connecticut studio quickly cutting from white Canson paper, forming flowers, vines, fruits, and the typography for Perrier-Jouët by hand.  The artist used an electric paper cutter for the precisely detailed architectural forms of the House of Perrier-Jouët and its doors, drafting even the most minute of details to match it exactly.  The pieces are nearly precious, ephemeral, and delicate like the nature they are inspired by. The frescoes (in parts) were flown to France where Alcorn worked closely with Japanese photographer Kanji Ishi to photograph them. A large roll of the same white Canson paper was ordered and used as a backdrop to the installations that were built in studio, sometimes reaching up to four feet in length and height. Alcorn worked consistently through the shoot building each fresco one day ahead. The series of frescoes depict a range of scenes: white anemones draped over the house of Perrier-Jouët, white garland with robust bursts of green, strawberries and an alluring rose, spiraling flowers, dancing butterflies, honeycombs, and golden blooms."

"The results are, in a word, breathtaking. They illustrate the freshness, intensity and delicacy of Grand Brut champagne, the generosity and aromatic richness of Blason Rosé champagne, the fresh, floral character and remarkable elegance of the cuvée Belle Epoque, the floral character and extraordinary aromatic richness of the cuvée Belle Epoque Rosé, and the exceptional finesse and aromatic subtlety of the cuvée Belle Epoque Blanc de Blancs, a champagne made from 100% Grand Cru Chardonnay. Rendered in crisp white with hints of color to describe the character of each piece without overpowering it, the final product truly captures the wine style of Perrier-Jouët: floral, stylish and diamond cut."

Images and text from Whitewall Daily

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...