I totally agree with Garance Doré that we need to see more smiling in advertising these days. It seems whenever I look through a magazine (and I'm sorry to say Ralph Lauren in particular), no one is smiling. If you want me to want to buy your products and feel like I'm buying a piece of your world, then make me feel that living there or wearing that outfit would make me happy. We all want the good life, but not if it means we're running around looking vacant or pouting. Smiles make people happy and their contagious. We need more of that around us.